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Sansi LED: Sustainable LED Lighting and Integrated LED Display

Delivering premium and professional LED Display, LED Lighting, Smart City Integration solutions, trusted by over 60,000 companies worldwide everyday. From industrial lighting to commercial lighting, from outdoor advertising to XR & VR production, Sansi LED greatly improves the quality and sustainability of your business with 30 years of expert experiences.

Urban Landmark Upgrade! Outdoor LED Screens Illuminate New Scenarios for Nighttime Economy
2025-08-22 10

With the advancement of smart city construction, landmark LED screens in core commercial districts across China have undergone systematic upgrades. Through advancements in high-precision display technology and intelligent control systems, the new screens achieve breakthroughs in brightness adjustment, color reproduction, and energy consumption control. These improvements meet visual requirements under varying daylight and nighttime conditions while complying with green city construction standards. This "technology + landmark" transformation model turns traditional building facades into interactive digital canvases.

 

Zhengzhou Case Study: Erqi Square Commercial Mansion
As one of Central China's new commercial landmarks, a 683m² screen now dominates the facade of Zhengzhou's Commercial Mansion, becoming the focal point of the district. Developed by Shanghai Sansi through rigorous testing and comparative analysis, this digital commercial display solution has achieved an all-weather high-performance operation after the upgrade.
 

Outdoor LED displays, LED screen upgrade, urban landmark digitalization, smart city lighting, nighttime economy solutions, naked-eye 3D advertising

The screen features a dual-curved L-shaped corner design with 100% digital coverage. When combined with naked-eye 3D content, it creates seamless spatial 3D effects. The lifelike visuals in the core commercial district attract countless visitors and social media check-in enthusiasts with their jaw-dropping impact.

 

Multidimensional Scenarios Reshape Nighttime Ecology
The upgraded outdoor screens transcend traditional advertising functions, forming three nighttime economy empowerment systems:

Cultural Display Platform‌: Extends museum/gallery hours via intangible cultural heritage exhibitions and digital art displays.

Consumption Guidance Hub‌: Real-time notifications on promotions and dining options, creating online-offline shopping linkages.

Public Event Space‌: Live broadcasts of major events and holiday-themed light shows significantly increase foot traffic and promote business.

 

Dual Economic & Social Benefits
Data shows a 20%-35% nighttime traffic 
increase in equipped commercial districts, with surrounding businesses extending operations by 1.5 hours on average. Notably, the "urban living room" effect emerges—organic check-in behaviors spur derivative formats like cultural creative markets and pop-up stores, forming a 500-meter-radius economic circle around the screens.

 

Sustainable Operations Ensure Long-Term Value
To maintain vitality, operators implement dynamic content management:

Public creative submission channels for fresh content;

Weather-responsive automatic adjustments for rain/fog;

5G+8K and metaverse application interfaces for future readiness.