Sansi LED: Sustainable LED Lighting and Integrated LED Display

Several home venues in domestic professional basketball leagues have recently completed upgrades to their circular hanging display systems. This audiovisual technological innovation is reshaping the live viewing experience. The circular hanging display, a 360-degree visual device suspended at the center of the venue, enables seamless panoramic viewing through advanced splicing technology, ensuring that spectators enjoy unobstructed visuals from any seating area. Event operators note that the introduction of such immersive display systems responds to fans' demand for high-quality viewing experiences while also serving as a key initiative in the digital transformation of professional sports events.

Technological Innovations Elevate Viewing Quality‌

The new circular hanging display system features three key technological advancements:

1. High Refresh Rate Panels‌: Ensures clear rendering of fast-paced sports action.

2. Multi-Channel Content Management‌: Supports real-time switching between live game data, instant replays, and interactive content.

3. Optimized Optical Design‌: Balances brightness and visual comfort to prevent eye strain while maintaining stunning visuals.

Notably, the system integrates with mobile devices, allowing spectators to access personalized complementary content via a dedicated app, creating a "large screen + small screen" multi-dimensional viewing experience.

Mercedes-Benz Arena’s NBA-Standard LED Display‌

The Mercedes-Benz Arena in Shanghai features China’s first NBA-standard full-color LED circular display, designed and constructed by ‌Sansi‌. Covering over 400㎡, this display was developed in collaboration with the high-end brand Omega, incorporating a unique timing and scoring system for precise game tracking. It seamlessly synchronizes live game footage with real-time scores, delivering vivid, accurate visuals with rapid response times and uniform color/brightness distribution—free from pixelation.

Key Features:‌

l Specialized Video Controller‌: Ensures crystal-clear broadcasting for both live audiences and TV viewers.

l Adjustable Height‌: The display can be vertically raised or lowered, with a smaller nested screen retractable into the main structure, accommodating diverse event needs (e.g., games, performances).

Multi-Dimensional Value Expansion‌

The technological upgrade delivers broad benefits:

l Enhanced Spectator Engagement‌: Panoramic displays provide detailed views, deepening on-site participation.

l Commercial Opportunities‌: Dynamic ad spaces unlock new revenue streams.

l Cultural Impact‌: Customized pre-game and in-game content strengthens team branding.

Industry experts highlight that such audiovisual innovations are redefining stadiums—transforming them from mere sports venues into comprehensive sports-cultural hubs. Future developments may include:

l Adaptive displays for complex lighting conditions.

l AI-driven content tailored to spectator locations.

l Integration with augmented reality (AR).

With the rollout of 5G and ultra-HD video technology, these advanced display systems are poised to become standard in major sports arenas, setting benchmarks for the sports industry’s digital evolution.