The Reef

Massive LED video Display Atop The Reef In DTLA

The LED video display mounted at the top of The Reef's 12-story building in downtown Los Angeles is the largest ever on the West Coast. SANSI manufactured the MEGA-SPECTACULAR for PHR LA Mart, the owner of The Reef, and the screen is now a significant piece of the LA skyline.

The new digital comes from SANSI'S exterior line of outdoor fixed LED display series. It has a pixel pitch of 20 mm and employs surface-mount device (SMD) pixel packaging technology.

The display stands approximately 56 feet tall and is 750 feet long, wrapping around two corners of the building and facing three different downtown streets in Broadway, Washington Blvd., and Hill St. At 852 pixels high and 11,376 pixels wide, the 41,000+ square foot LED screen contains 9,692,352 total pixels.

 

Project Visuals

The customization atop the reef in DTLA with its vertical contour highlights the exterior structure of the building, adding more colors and a streak of liveliness

 

Project Visuals

The customization atop the reef in DTLA with its vertical contour highlights the exterior structure of the building, adding more colors and a streak of liveliness

 

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