SNA Displays completed installation of a 106-foot-long, 4 mm LED video display in the Salesforce lobby at 50 Fremont Street in San Francisco. It is the longest continuous 4 mm LED screen in the United States and is best known for its highly detailed content. The realism of its water effects and the immersion of its nature content have caused some to call this digital lobby wall the "Salesforce waterfall screen" or "Salesforce lobby forest."
The Salesforce video wall features a tight 4 mm pixel pitch, meaning the center of each pixel is only16 inches from the center of an adjacent pixel. The video wall is approximately 12'7" high by 106'5" wide with a resolution of 960 x 8,112 pixels, excluding the elevator cutouts. Accounting for the elevator cutouts, the display consists of more than six million pixels, comparable to many LED spectaculars like those found in Times Square.
SURFACE-MOUNT DEVICE (SMD) TECHNOLOGY
The Salesforce Tower video wall is of interior LED display technology. The applied LED interior screens employ high-end, surface-mount device (SMD) technology, where each pixel's LEDs are packaged together, allowing for crisp, clear imagery and a widened viewing experience.
In addition to the retrofit nature of the project, one of the critical elements of the design was properly positioning the screen technology around the elevator entrances. This allows the digital wall to become an important part of the lobby architecture without being intrusive.
This location, known as Salesforce West, also has an interior LED display product with a pixel pitch of 1.67 mm. The screen is 1,350 pixels high by 2,400 pixels wide (approximately 7'5" x 13'2"), giving it a total of 3.2 million pixels and 97.2 square feet of digital display canvas.
SURFACE-MOUNT DEVICE (SMD) TECHNOLOGY
The Salesforce Tower video wall is of interior LED display technology. The applied LED interior screens employ high-end, surface-mount device (SMD) technology, where each pixel's LEDs are packaged together, allowing for crisp, clear imagery and a widened viewing experience.
In addition to the retrofit nature of the project, one of the critical elements of the design was properly positioning the screen technology around the elevator entrances. This allows the digital wall to become an important part of the lobby architecture without being intrusive.
This location, known as Salesforce West, also has an interior LED display product with a pixel pitch of 1.67 mm. The screen is 1,350 pixels high by 2,400 pixels wide (approximately 7'5" x 13'2"), giving it a total of 3.2 million pixels and 97.2 square feet of digital display canvas.
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