Mac New York

Surface Mount Device (SMD) Technology

The outdoor 5 mm LED video display employs surface-mount device (SMD) pixel technology, where the LEDs in each pixel are packaged together, allowing for crisp, clear imagery and a widened viewing experience. SNA continues to provide an industry-leading array of interior and exterior products offered with SMD packaging technology.

The one-of-a-kind display measures 15’10” tall by 16’9” wide and is recessed 2’5” at an angle. The inclusion of 10 custom-engineered panels of various shapes, including triangles and trapezoids, provide perfect seams and alignment.

MAC LED Facade

This new and unique video display serves as a dynamic, visual gateway for customers entering and exiting the store. The beveled, arch-like display is the first outdoor LED display in Times Square to feature a very tight 5 mm pixel pitch, meaning the center of each pixel is only 5 mm (.20”) from the center of an adjacent pixel. Outdoor LED displays typically have a much wider pixel pitch, with the majority of exterior Times Square displays being 10 mm or more.

 

MAC LED Facade

This new and unique video display serves as a dynamic, visual gateway for customers entering and exiting the store. The beveled, arch-like display is the first outdoor LED display in Times Square to feature a very tight 5 mm pixel pitch, meaning the center of each pixel is only 5 mm (.20”) from the center of an adjacent pixel. Outdoor LED displays typically have a much wider pixel pitch, with the majority of exterior Times Square displays being 10 mm or more.

 

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