The Orbit-HBO MAX Retail Experience

The Orbit By HBO MAX

The Orbit is an interactive experience designed by HBO Max and HUSH, available in person at AT&T flagships in Dallas, Chicago, and San Francisco. The Orbit features an interactive LED display that serves up more than 150,000 HBO Max clips with a simple gesture or a few spoken words. Fans can also experience the magic from anywhere in the world.The purpose behind the project was to promote and showcase HBO Max’s brand promise of providing the deepest, most high-quality entertainment properties available anywhere and create a scalable destination-worthy retail experience that communicates HBO Max’s depth of content, accessible at the speed of 5G infrastructure and systems.

The HBO MAX Display

Sansi manufactured the LED display technology integral to The Orbit experience. Each 149-square-foot interactive screen comes from Sansi digital display technology.Each LED display is 8 feet tall and 18 feet wide, employs a 1.56 mm pixel pitch, contains 5.7 million pixels (1,584 x 3,584 pixels), and features a concave radius of less than 12 feet.

 

The HBO MAX Display

Sansi manufactured the LED display technology integral to The Orbit experience. Each 149-square-foot interactive screen comes from Sansi digital display technology.Each LED display is 8 feet tall and 18 feet wide, employs a 1.56 mm pixel pitch, contains 5.7 million pixels (1,584 x 3,584 pixels), and features a concave radius of less than 12 feet.

 

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