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See how our customers around the world are using our LED display and lighting solutions to inspire memorable experiences, encourage originality, create beauty, attract crowds, and achieve their creative visions.

701 7th Ave, Times Square, NY, US

The highest-resolution exterior LED display manufactured by SANSI were installed at 701 7th Avenue in Times Square, New York. The display features 8 mm pixel pitch, delivering striking visuals and catching the attention of every passer-by.


The Highest-resolution Display Ever in Times Square

The display canvas will represent over 17,000 square feet of LED display technology, among the largest continuous exterior displays in the world. However, because this screen will be utilizing an 8 mm pixel pitch, meaning the center of each pixel is only 8 mm (0.31”) from the center of an adjacent pixel, it will become the highest-resolution exterior LED screen in Times Square – in terms of LED technology and number of pixels, a truly groundbreaking LED display. The screen is built to accommodate the next generation of video content, including an 8K content palette with room for still additional content on the display. 8K, also known as Super Hi-Vision, is an ultra-high-definition format 16 times the resolution of full HD and four times the resolution of 4K. This means that the video screen will be able to broadcast incredibly vibrant and clear content driven 1-to-1, so there is no need to scale it up or down.

High-Tech Processing


The project also includes a hotel blade sign, which will extend approximately 100 feet high (2,118 sq ft) and consist of 1,968,000 pixels, bringing the project’s total number of pixels to an astonishing 26,676,000.

Learn more : SANSI North America

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